Why does the Yokohama Central Wholesale Market have such a great selection of fish? The brokers would say this is because they have such great customers. But what does that mean? For example, some people might question car lovers who spend large sums of money on expensive vehicles, but to people who love cars, it’s worth the price. In the same way, when people want to eat good sushi, they are willing to spend hundreds of dollars without question. If they can eat delicious food, they don’t mind the price. Therefore, sushi restaurants need to be able to produce good sushi, and to do that they must demand good fish from the market. Even if a luxury fish like eel comes in that’s so expensive you wouldn’t think anyone would buy it, there is a sushi restaurant out there that would gladly do so. There are people who understand its value. These are the kinds of “great customers” the brokers are referring to.

Now, why don’t we visit one of the restaurants that are “great customers” of Yokohama Central Wholesale Market and try the fish ourselves? Of course, not all of the restaurants in Yokohama use fish supplied by this market, but if you go to one of the restaurants we are about to introduce they are sure to be using fish bought here. We hope you enjoy the rest of your journey.