Revitalization and Reinvention of Asakusa, an outsider’s perspective.

Asakusa can only truly be experienced once you have ventured past the bright red temples and waves of incense. Once you have gone away from the rickshaw drivers calling out to the waves of tourists. Once you have walked into the backstreets of stores with their small signs and quiet, but powerful, resilience.

Hidden in deep corners of Asakusa are pockets of artists, creators, and entrepreneurs who are fighting to keep the tradition and legacy of Asakusa, it's art, and it's craftsmanship alive. In doing so, they are also working to preserve the spirit that has fostered Tokyo’s culture and art for generations. From handmade crafts to small hidden coffee shops, these stores are reinventing and keeping the traditions of Asakusa alive. Each in their own way, but each with a common purpose: to preserve, revive, and reinvent the image of Asakusa for both Japanese and non-Japanese alike. We, as representatives of this group, hope to show you a little bit of Asakusa for you to include in your experience of Tokyo.

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