In the Edo period, a man named Takizawa was on his way to visit Shinshō-ji Temple. He spent the night in an inn on the omotesando and that night saw a peculier dream. Ofudō-sama told him to “make sake here”. That man eventually made Takizawa Eizō Brewery, which produces chōmei-sen.
Takizawa’s sake quickly gained a following. The water from the brewery’s water well was so delicious that visitors to Shinshō-ji would draw some water before going home. It was rumored that the water was said to cure illnesses and thus prolong one’s life. As a result, Takizawa decided to name the sake he made from that well, “chōmei-sen”, which literally translates to “spring of longevity”.
This well’s water and the water people offered to Ofudō-sama are from the same water vein. The well is located diagonally across from this building. On the side, there is a tap from which the water comes out of, so fill up a bottle and take it with you.