A flavor to be remembered forever.

──Emerging from the long tunnel, you find yourself in Yuki Guni or Snow Country.

This story continues to be told because it is a journey each person experiences. This is how drastic the change is as you exit into this land. “Yuki Guni” is the largest Snow Country in Japan, and maybe even the world.

While this area is referred to as a “silver” world, once you live here it is a completely different story entirely. Since long ago, the risks associated with living in the snow country were immense. Under heavy snowfall, whole roads would be blocked, houses would be buried, and those caught in a snowstorm would be left helpless.
But if we take a look back at Japanese history, some of the earliest pottery was found right here in the snow country, illustrating just how far back the history here goes.

However, there is one mystery that exists in this land.
“Just why is it that people continue to live in such a snow-ridden land?”

That is because there is something here which outweighs the risk of the snow: the cuisine.

That is what we will introduce to you here in the “Yuki-Guni A-Class Gourmet” guide. A-Class gourmet refers to a flavor that people want to preserve forever. B-class gourmet mainly refers to cuisine made with flour that was developed after the war, but here in the snow country where the Ohnuma Koshihikari Rice originates from, the rice cuisine of ancient Japan is still alive and thriving.

Since you have traveled all the way here to snow country, we want you to experience a flavor that can only truly be experienced here alongside the landscape which provides the backdrop for these flavors.